Santiago Cohen

1390 Callejon Segovia # 37  |   Chula Vista, CA   |   91910   |  (858) 754-8190   |   santiago@3dfxstudio.com

Introduction

More than 25 year experience in the Screen Printing, Graphic and Internet Industries, over the course of my career I have gained great experience working in different areas of the graphic industry; form screen printing to graphic design, illustration, web design and development, video production, post-production,  photography to direct and manage very important and productive manufacturing facilities both in Mexico and the U.S. Fluent in English and Spanish.

Work Experience

2012/2014 Hang Ten Mexico, Mexico City
Produccion Director


Hang Ten Mexico owns and operates 80 retail stores in all major states and cities across the country, it also distributes its brand in all major department stores and chains like Walmart, Sams, Coppel, Sears, Liverpool, Palacio de Hierro and many more.

Production

In charge of coordinating, production scheduling, fashion department, art department, buying  department, Fabric Warehouse, MRP, Cutting, Sewing, Screen Printing, Embroidery, Finishing, Packing, Quality Control and State of the art Distribution Center.

Art Department

Re-structured the Art Department by hiring and trained professional graphic designers, illustrators and color separators to supply the high demand of designs color separations and samples, integrated the use of  high end image setters and created a state of the sample and R&D department.

Cutting

Re-structured the cutting department by implementing a productive system that increased productivity by 200 percent, reducing fabric waste and controlling inventory and efficiency.

Screen Printing

Created a professional layout for the new screen printing facility with eight automatic presses and expecting to increase the capacity to a 14 automatic press shop. Manage screen printing production, folding, finishing and packing.
2008/2010

O.D.M. Olaes Enterprises, San Diego, CA,
Production Director

Production

In charge of coordinating production within 10 different Screen Printing facilities of vendors located in Los Angeles CA, Orange County CA, Santa Ana CA, Vista CA,San Diego CA, Tijuana Mexico and Ensenada Mexico.

My responsibilities included the technical aspects on the production departments art departments and color separations technicians to assure perfect quality and smooth production runs.

During the period I worked in ODM I was in charge of training all outsource printers production personnel including Ink Department, Screens Department, Production department as well as the sample department, to maintain quality at the highest levels possible. Textile Color Separations, Film Output, Screen printing consulting, Seminars, Hands on Screen Printing Courses , Hands on Color Separations Courses, Research and Development were some of the on site courses I was imparting to all of our vendors.

I was able to implement the production in all plants by applying the same production standards and procedures up to a point where we were able to print the same designs in different plants with amazing identical results. Something ODM was having difficulties to achieve for years.

2006/2008
Impresiones de Calidad S.A. de C.V.
Production Director / Art Director


Screen Printing and Embroidery facility part of a vertical operation which includes knitting, finishing, cutting, sewing, printing and packing.

Production Responsibilities 4 shifts, 300+ employees, average monthly production 1,300,000 pieces.

12 Automatic presses with 14 head each, M&R Formulas in the production floor, eight 6 color Chameleon manual presses in the Sample Department, 6 Automatic folding machines in the packing department, state of the art Ink and Screens departments.

Created an Art Department with 8 talented artists and 3 color separators capable of producing amazing designs both for outside customers and for the company's own brands.

Implemented a Research and Development department to create new techniques to improve the company competitive level
and help introduce the company's brand to the department stores in the Mexican market.

Clients: EdHardy BCBG, Puma, Self Esteem, Trevco, ODM. SoCal, NoFear, Rebook, Nike,  and More.

2004/2006
Industrias Desafio, Toluca Mexico
Production Director / Art Director


Screen Printing facility part of a vertical operation which includes knitting, finishing, cutting, sewing, printing and packing.

Production Responsibilities 4 shifts, 600+ employees, average monthly production 2,600,000 pieces.

33 Automatic presses with 18 head each, M&R Formulas in the production floor, eight 14 color Chameleon manual presses in the Sample Department, 12 Automatic folding machines in the packing department, state of the art Ink and Screens departments.

Created an Art Department to produce high end color separations improving product appearance and productivity.

Implemented the Sample Department by training the staff to achieve great results in all available techniques and specialty inks (required in this competitive market), producing high quality samples increasing our customer’s sales.

Clients: Old Navy, Gap, Gap Kids Nike, Polo, Ecko, G-Unit, Roca Ware, Girbaud, Banana Republic, NBA, New Balance, NFL, Phat Farm, State Property, Cubavera and More.

These improvements helped to reinforce the business relationship between Old Navy, Nike & Ecko Unlimited, making Industrias Desafio, their largest and most reliable full package supplier in Mexico and one of the biggest worldwide.

Assisted in the process that made Industrias Desafio the exclusive worldwide full package supplier for Ecko Unlimited with the purchase of Sweat Equity screen printing in New Jersey.
2003/2004
Print Inc. Vista, CA Vista
Production Directorn/Art Director

Production Responsibility: 10 automatic presses in production floor, 8 manual presses in the Samples Department, 3 shifts, 1,200,000 monthly average units .

Facilitated the Art Department in producing high end color separations and complex artwork that increased productivity and sales.

Trained personnel and restructured production process, improving production levels.

Re-Developed the Sample Department by training staff to produce excellent results in all available techniques and specialty inks, preparing high quality sale samples to increase customer revenues.

Clients included: Nike, DC Shoes, Top Heavy, WWF, Marvel, Trevco, Coastal Consepts.


1999/2003
M.H. Screen Printing, Toluca Mexico
Production Director/Art Director

Textile Screen Printing facility

30 Automatic presses with 14 & 16 head each, M&R Challengers in the production floor, eight 14 color Chameleon manual presses in the Sample Department, 10 Automatic folding machines in the packing department, state of the art Ink and Screens departments.

Implemented from concept to completion the first plant in Guanajuato Mexico, supervised the construction project designing plant layouts, electrical, air and gas plans and installation, creating a unique printing facility.

Started the second plant in Lerma Mexico, creating all plant layouts and coordinating the entire project creating what was then one of the largest screen printing facilities in Latin America.

Trained personnel for both plants and implemented the production process bringing the plants to their highest productive levels.

Responsible for 600+ employees, four shifts 24 hours a day, 7 days a week, 30 automatic printing presses, 20 Embroidery machines with a total of 400 heads, art department, packing department and 2,800,000 units average per month.
Full Package: brands including Old Navy, Nike, Starter, American Eagle and Levi's.


1996/1999
Avante Textil, Toluca Mexico
Production Director/Art Director

Screen Printing facility part of a huge vertical operation (one of the biggest in Latin America), where that includes spinning, knitting, Dye House, finishing, cutting, sewing, printing and packing.

Managed to increase productivity levels at the highest quality standards by implementing new techniques and equipment in the production area.
Developed a sophisticated Art Department that went from hand drawing and hand color separations to computerized graphics creating first quality separations, outputted by a high end Image Setters. These changes helped increase productivity, end product quality and attracted many major sportswear and licensed brands.

Disney, Warner Bros. MGM, Pink Panther, Wild Gear, are just some of the licenses the company owned; the products were sold across the country in department stores and Avante Textil own private stores chain.

Developed a full line of designs with high end color separations for Disney Consumer Products and Warner Brothers, Marvel, allowing their printed goods business to grow significantly in sales in their brand stores and major department stores across the country.

Production Responsibility 10 machine shop, 3 shifts, 1,800,000 monthly average units.

Trained personnel and restructured production process, improving production levels.

Clients included: San Diego Zoo, Bush Gardens, Sea world, Universal Studios, Disney Theme Parks, Rock Concerts, Nintendo, Movies, Six Flags, Magic Mountain, Marvel.



1999/2014 Visual Media Solutions, San Diego, CA, President-Owner
Graphic and Web Media

Web Design
Website Design and Development, SEO (Search Engine Optimization), CMS, Shopping Carts, Flash Design, Interactive Flash Design, Graphic Design, Chroma key (Green Screen Studio), Photography, Videography.

Printed Media
Print marketing materials including brochures, Business Cards, Postcards, Posters, Banners, Screen Printing, etc.

Textile / Graphic Screen Printing Industry
Textile Color Separations, Film Output Service, Screen printing consulting,Seminars, Hands on Screen Printing Courses , Hands on Color Separations Courses, Research and Development specialist.

Education




Tecnologico de Monterrey, Mexico City, Mexico
Bachelor of Science - Mechanical Electrical Engineer

Skills

Screen Printing Expert, Full package Production Expert, Graphic Design, High End Color Separations, directing and managing 30+ presses shops with 600+ employees, production scheduling, web designer, photographer and videographer.

Software

Adobe          
Photoshop
Flash
Illustrator
InDesign
AfterEffects
Fireworks
Premiere
Dreamweaver
Lightroom

Mac                
FinalCutPro
Keynote
iMovie
Sony Vegas

Microsoft PowerPoint
Excel
Word
Access

 AutoDesk  Maya
3DS Max
AutoCad
Inventor    
 Languages

HTML
CSS
PHP
MySQL
Flash Action Script
JAVA